• Title:
• Dr. Bronner's Magic Soapbox

• Director:
• Sara Lamm

• English

• USA, 88 minutes

• Venue:
• Aaron & Cecile Goldman Theater

• Purchase Tickets:
• Show 1  

If you’ve ever strolled through the aisles of Whole Foods,Trader Joe's, or any health food store, chances are you’ve walked past the all-natural, peppermint-infused, multi-purpose organic soap that carries Bronner’s name. From afar the label may appear to be covered with warnings, but upon further inspection one finds a manifesto of thousands of words, referencing everyone from Hillel to Spinoza to Mark Spitz. A Jew who emigrated from Germany in 1929, this impossibly unlikable mad-scientist opted to change the world rather than raise his family. In 1947, after escaping a mental institution, Dr. Bronner (a self-anointed title) invented the formula for “Dr. Bronner’s Magic Soap”.  On each bottle he infused the label with his “Moral ABC’s and “All-One-God-Faith.” It was his lifelong journey to “unite spaceship earth”. Since Bronner’s death in 1997, it is his son Ralph who continues to present his message, in a kinder and gentler form – including dispensing free soap, $50 bills, telling his family story on off-Broadway stages, and giving hugs to strangers. Lamm’s charming  documentary fits together interviews with Dr. Bronner himself, family members, and is interspersed with mini-interviews with faithful users.

• Purchase Tickets:
• Show 1  

• Learn more at the film's web page